El Jimador Tequila

NOM: 1119

Distillery: Brown - Forman Tequila Mexico, S. de R.L. de C.V.

Region: Amatitan (Lowlands)

El Jimador tequila is the #1 selling tequila in Mexico. That’s quite impressive. It’s also a relatively inexpensive brand that delivers a decent product.

Produced by the same people who make Herradura tequila , El Jimador is named after the workers who harvest the agave pinas, the jimadores.

El Jimador has managed to position itself as a leading brand with strong marketing and cheap prices. Check this video out and see for yourself.

As a value-oriented brand, though, El Jimador differs from Tequila Herradura’s approach. Don’t expect the subtleties and nuances of an Herradura liquor; rather, brace yourself for a higher alcohol profile and strong taste.

El Jimador Mixto (Blanco and Reposado)

I normally review a distillery’s brands one by one. Not for El Jimador mixto tequila. I’ve tried it and have no intentions to do it again. But I will say this…

El Jimador mixto tequila is perfect for large parties. Cheap price, strong liquor, and easy to make margaritas with. Other than that, steer clear! That’s my honest, politically incorrect opinion.

On to the other brands…

El Jimador Blanco

Type: 100% blue agave.

Aging: no aging.

Price range: $ 10-20 (750 ml)

With a low price point and a decent (not outstanding) citrusy flavor, El Jimador blanco delivers on its promise. It has a strong alcohol presence with hints of citrus.

Fair price, ok liquor. It’s an inexpensive mixer, but definitely not a sipper.

El Jimador Reposado

Type: 100% blue agave.

Aging: 2 months in white oak barrels.

Price range: $ 10-20 (750 ml)

Vanilla and caramel can be found in this tequila. Good for tight budgets, but there’s better reposados out there.

El Jimador Anejo

Type: 100% blue agave.

Aging: 12 months in white oak barrels.

Price range: $ 20-30 (750 ml)

This liquor is thicker than the previous two, which may be good or bad depending on your taste. With hints of cinnamon, caramel, wood, and vanilla, El Jimador Anejo seeks to become a fair-priced anejo.

Here’s my “beef” with this tequila though: if you’re prefer anejos, you value quality and refinement (see “Types of Tequila… and Women” and you’ll understand). Why then would you settle for a decent, albeit simple anejo? You’ll find much better anejos for a few extra bucks.

Still, try it. It's relatively cheap and you might end up liking it.

Summing things up...

HANGOVER ALERT! Ah, had to get that out of my chest. Yes, El Jimador tequila is a fun and inexpensive brand that sells incredibly well. However, it’s not top-notch and its price-point is proof of it.

El Jimador’s one of those tequilas you just have to tasteand judge by yourself. Fortunately, trying it is a cheap "investment".

Return to Tequila Brands from El Jimador Tequila

Return to Tequila Knight from El Jimador Tequila